Developing a linguistic CI...

...with a working glossary at EWE AG


“With EnglishBusiness by our side we can concentrate on our German finance communication and know that the English publications are in good hands.”
Sigrid Justus, Corporate Communications, EWE AG

Before turning to EnglishBusiness AG in 2007, EWE AG was looking for a provider to develop consistent, corporate language in English and to eliminate non-uniform translation and terminology variants, thus optimising the translation processes behind IR publications with a high level of linguistic quality. EnglishBusiness began by closely examining the communication structures within the company and, together with EWE, was subsequently able to develop a corporate wording glossary that reflects the linguistic CI of the EWE Group. This glossary was then made available to all EWE employees, allowing IR publications to be produced concurrently in both English and German. This linguistically polished set-up guarantees EWE a highly competent image in the markets.